The cases of cereal were donated to the Blue Ridge Area Food Bank headquarters yesterday, and I documented the delivery. It's pretty amazing to see all those boxes together and to be able to visualize the impact that this cereal is going to have on many deserving children in central Virginia. The cereal donation came in individual serving packs, which, as Food Sourcing Manager Greg Knight explained to me yesterday, will be utilized in the food bank's BackPack Program.
From a food bank brochure: "The BackPack Program ensures that children at risk of hunger have food to eat when school-based resources are not available, such as weekends and school vacations. Each Friday, or the day before a school vacation, children receive backpacks full of nutritious foods to take home." The program applies to elementary schools in which more than 50% of its students receive free and reduced-price school lunches through the National School Lunch Program. This donated cereal will go directly into backpacks for those underserved schoolkids.
UVa Dining is proud to have been a part of enabling the continued success of something as worthwhile as the BackPack Program, and looks forward to continuing its partnership with both Kellogg and the Blue Ridge Area Food Bank.